Message From CEO
In 2024, despite external challenges such as economic and political uncertainties, geopolitical tensions, rising raw material costs, and shifting consumer behaviors, Osotspa continued to grow steadily. We strengthened our core businesses, maintained market leadership, and expanded our consumer base while demonstrating an effective ability to adapt. These efforts enabled us to overcome challenges, drive sustainable growth, and deliver strong returns to our shareholders.
Osotspa remains at the forefront of market trends, leveraging our diverse brand portfolio to reach a broader customer base. We redefined the energy drink category to suit the modern lifestyle through an idol marketing strategy, launching "M-150 Sparkling", a canned carbonated energy drink. Additionally, we employed a brand collaboration strategy by partnering with "Butterbear" as the brand presenter for "Babi Mild" and "Calpis Lacto", reinforcing Osotspa’s image as a trendsetter.
Innovation remains a key focus, aligning with health and lifestyle trends. We introduced new products such as "C-Vitt", with 1,000 mg of vitamin C, and "Peptein Good Night", which contributed to our functional drinks segment maintaining the No.1 market share. For personal care category, we launched "Babi Mild Relaxing Lavender" to help relieve stress and improve sleep quality, as well as "Babi Mild & Beyond", designed for the entire family, leading to continuous growth in this category. For our International Business, our beverage segment experienced strong growth, particularly in Myanmar and Laos, and we successfully expanded into Vietnam, creating further business opportunities across Southeast Asia.
Osotspa’s commitment to sustainability has been recognized globally, with S&P Global naming us an "Industry Mover" for demonstrating the most significant sustainability progress in the global beverage industry. We continue to integrate ESG principles into our business operations to achieve our initial 2025 targets, with some milestones being reached ahead of the schedule. We are also on track to achieve carbon neutrality by 2050.
A key milestone last year was the promotion of our corporate culture through the "ACT" model, which fosters Achievement, Consumer Focus, and Teamwork. This initiative ensures that our employees and the organization remain agile, continue to grow, and are well-equipped to face future challenges.
Osotspa expresses profound gratitude to our executives and employees for their dedication and relentless efforts, which have been instrumental in driving the company forward. We remain committed to innovating and providing high-quality goods that enhance people's lives while producing value for shareholders, consumers, and society. Moving forward, we will continue to strive toward becoming a sustainable company that stands alongside the Thai society.
Mrs. Wannipa Bhakdibutr
Chief Executive Officer
