The establishment of OSOTSPA LOI HEIN Joint Venture of Osotspa and Loi Hein, Republic of the Union of Myanmar to expand beverage market in ASEAN

Ratch Osathanugrah, Chairman of Osotspa Co., Ltd. and Dr. Sai Sam Htun, Chairman of Loi Hein Co., Ltd.,Republic of the Union ofMyanmar, announced the collaboration between Osotspa Co., Ltd. and Loi Hein Co., Ltd.under the new company establishment “OSOTSPA LOI HEIN CO., LTD.” to strengthen business competency and penetration of Osotspa beverage brands in ASEAN.
With this collaboration, Osotspa Loi Hein Co., Ltd. will fully operate in marketing, sale and distribution for all energy drink beverages in Republic of the Union of Myanmar, especially in energy drink brands M-150 and SHARK.
Republic of the Union of Myanmar is one of the largest energy drink market in Southeast Asia. The energy drink has recorded significant growth to reach market value over 5 billion Baht and was imported up to 3 billion Baht per year. With this collaboration, both companies will expand the growing of M-150 and SHARK into Republic of the Union of Myanmar market.
Loi Hein Co., Ltd. is the leading beverage manufacturing and distribution company in Republic of the Union ofMyanmar, with strong performance and in depth knowledge of markets, customers and trade. It offers purified drinking water, carbonated and noncarbonated soft drinks also energy drinks. Besides, Osotspa has the strength as the brand leader in certain beverage segments in Thailand with an expertise in marketing and manufacturing. Combining strengths and capabilities of both companies, the new company aims to be the leader of beverage market in Republic of the Union ofMyanmarand ASEAN.
