M-150 awarded “The Most Powerful Brands of Thailand 2018” marking the energy drink as the top-of-mind brand among Thais

M-150, a leading Thai-owned energy drink and a major brand of Osotspa Public Company Limited, led byMr. Sarun Ladawon (second from right), Head of M-150 Brand Building, was recognized with “The Most Powerful Brands of Thailand 2018” award fromProf. Sakon Varanyuwatana, Ph.D., (center), Vice Minister of Commerce, during the “The Most Powerful Brands of Thailand 2018” ceremony. Prof. Bandhit Eua-arporn, Ph.D. (second from left), Chancellor of Chulalongkorn University; Asst. Prof. Wilert Puriwat, Ph.D., (left) Head of Marketing Department; andAssoc. Prof. M.L. Sawika Unahanandh (right), Director of the Master’s Program in Branding and Marketing, Chulalongkorn Business School, Chulalongkorn University, offered their compliments to M-150. The event was held at the Mahittalathibet Building at Chulalongkorn University’s Faculty of Commerce and Accountancy.

M-150 was awarded based on its success in four strict criteria: Awareness, Preference, Usage and Image. This achievement reflects the brand’s strength and influence as Thailand’s most popular energy drink. It further emphasizes Osotspa’s commitment to creating premium-quality products, providing a positive experience and the highest satisfaction to its customers, as well as implementing a strategic plan to drive growth. M-150’s business plan consists of the three key strategies: Sports marketing, music marketing and idolmarketing which were implemented through comprehensive activities across a wide range of channels. This strategic effort has helped to make M-150 a top-of-mind brand and the No. 1 energy drink among Thai consumers