Osotspa Public Company Limited celebrates over 5-decade strong tie with Taisho Pharmaceutical through the “55th Year of Giving Forward” event, announcing its success in Thailand from one generation to another and emphasizing on the benefit of 1,000 milligram quality taurine from Japan, as one of a kind in the country through the launch of the “55th Year of Giving Forward: 1,000 Milligram of Japanese Quality Taurine” campaign. A new packaging along with the new commercial advertisement will be launched to build confidence and assurance of Japanese quality to the Thai market, while Lipo will continue empowering Thai people to do good things to reinforce the position of the true premium energy drink.
Mrs. Wannipa Bhakdibutr, President of Osotspa Public Company Limited, revealed that in 2020, the image of energy drink brands in Thailand would become more premium than the previous years. Therefore, the change should set a premium boundary to penetrate the targeted consumers which are university students, office workers and athletes. Osotspa has gained the competitive advantages as the manufacturer and distributor of “Lipo”, Japanese premium energy drink brand, through the support of Taisho Pharmaceutical, the license owner for 55 years. To celebrate our success and friendship with Taisho, Osotspa has decided to hold a special event “55th Year of Giving Forward”.
“Lipo” is the first energy drink brand in Thailand through collaboration between Osotspa and Taisho Pharmaceutical, the Japanese license owner. It has been in Thailand for 55 years since 1965. Lipo is known as a premium energy drink brand which has been popular from generation to generation with the sale of 300 million bottles per year. Lipo has been well recognized by its famous slogan “Lipo believes you can do it” with two fingers logo, symbolizing the confidence and readiness to boost energy for Thai people to continue to do good deeds.
Mr. Yukiko Sawada, Vice Chairman of Osotspa Taisho Pharmaceutical Co., Ltd., said that “Taisho Pharmaceutical is delighted to be part of the Lipo success as the premium energy drink brand in Thailand. The brand has created energy for the Japanese for many generations and has brought energy to Thailand for 55 years. The “55th year of giving forward” marks a historic milestone between Taisho Pharmaceutical and Osotspa including all distributors nationwide that make “Lipo” become highly popular and trusted among Thai consumers and be part of creating energy for Thai people to do good deeds to the society.”
The “55th Year of Giving Forward: 1,000 Milligram of Japanese Quality Taurine,” the upcoming marketing campaign, would consider to be one of the biggest campaigns after many years, to showcase the product key features as a genuine Japanese premium energy drink with the highest Japanese quality taurine of all brands in Thailand. This will accentuate the image of Lipo as a premium energy drink from Japan with new packaging containing Japanese label and emphasizing on 1,000 milligrams taurine in order to show the Japanese quality and credibility of Lipo to consumers.
Mrs. Wannipa further said that the quality taurine in Lipo is the unique selling point of the brand in terms of the functional benefit that generates energy, refresh, improve eyesight, provide unique scent and taste that differentiate it from other brands.
Moreover, a new advertisement will be launched at the event. The advertisement will be narrated through three Japanese characters that express Lipo benefits which are “Sumo”, a symbol of strength, “Ninja”, a symbol of being energetic and flexible and “Samurai”, a symbol of visual acuity.
“This new advertisement will accentuate the image and quality of the Japanese brand, expressing the ‘premium’ status that comes from Japanese culture. Osotspa is confident that it will gain trust among consumers on the benefit of Lipo that comes from Taisho Pharmaceutical in Japan to Osotspa in Thailand. And we will bring more innovations to serve consumers’ demand and further strengthen the brand” Mrs. Wannipa concluded.
Follow for more updates of “Lipovitan-D” and “55th Year of Giving Forward” on Facebook page: Lipovitan-D and watch the new advertisement on YouTube: Lipovitan-D Thailand.
