Continuously Thriving, C-vitt Is Selected as One of “Most-Selected” Brands. Osotspa is Expanding Capacity to Meet High Demand. Over 99 Million Units were Sold in Q2.

          Mrs. Wannipa Bhakdibutr, President of Osotspa Public Company Limited, a leading Thailand-based consumer products manufacturer and distributor, revealed that during the COVID-19 pandemic, health-benefit products are very popular due to the rise in health and wellness concerns among the consumers. This results in continual growth in C-vitt, 200% vitamin C drink with low calories. Being one of the most popular health-benefit drinks in Thailand with the sale of over 99 million units in the 2^nd quarter, C-vitt continuously boosts the overall functional drink market.

          “In the 1st quarter, C-vitt gained its market share to 31.3 percent and boosted the overall functional drink market growth by 16.1 percent. This performance correlated with the Company forecast of high growth and capacity expansion plan in Ayuttaya province. More growth is expected in the next quarter,” said Mrs. Wannipa.

          Furthermore, Kantar, the world's leading evidence-based insights and consulting company, recently revealed Thailand Brand Footprint 2020, where C-vitt is included in the “most-selected” brand list (FMCG category). Kantar researched on 571 brands with consumers throughout Thailand and found that consumers choose to buy C-vitt up to 11 million times, increasing by 5.8 million times from last year for the beverage category.

          Mr. Chihiro Kurata, President of House Osotspa Foods Co., Ltd, the license owner of the C-vitt brand, said “We would like to thank our consumers for trusting in our brand. Their trust is a big contribution that makes C-vitt become one of the brands listed on Thailand Brand Footprint 2020 for two consecutive years. This guarantees the quality of our products and marks the success of C-vitt in Thailand.”

          Due to the high demand and with an aim to make C-vitt an everyday drink among Thais, new products have been developed to cover all target groups, including children, adults and the elderly. These new products still maintain the unique features, including 200% vitamin C content (of the recommended daily dose) and great tasting. Besides glass bottle packaging, C-vitt is now available in tetra packaging easier for families and kids to carry. Moreover, the tastes and the benefits of C-vitt have been built-on and contribute to an introduction of C-vitt Jelly, a new snack for those with health concerns.