Osotspa Public Company Limited, Thailand's leading manufacturer and distributor of consumer products, has launched a new M-150 energy drink fortified with a double dose of Vitamin B12 in response to a new normal life with emphasis on health consciousness and new challenges at work that demand more brainpower. The campaign highlighting the drink’s properties to help boost energy and brainpower will include both music and sports marketing to promote public awareness. “Jay” Chanathip Songkrasin and “Aum” Theerathon Bunmathan join a famed singer “Toon Bodyslam” as new presenters in the campaign “Better Me”.
Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Pcl., explains that the working life of the primary energy drinkers is changing because the current conditions demand more physical and brain energy. So, they need something to help boost their energy all day and to help them perform their daily tasks more efficiently. Also, the Covid-19 pandemic makes it even more pertinent to pay extra attention to health and wellness. In order to provide solutions to such consumers’ needs, Osotspa has developed a new M-150 drink on top of the M-150 with black galingale in 150ml bottles sold for 12 baht, which was introduced in 2019 and has gained popularity. The new M-150 with double amount of Vitamin B12 and less sugar promises to boost energy and mental acuity and is sold for only 12 baht. It presents another alternative for health-conscious consumers and is expected to help spur growth for the premium segment.
The new M-150 drink contains Vitamin B3, Vitamin B5, Vitamin B6, and Vitamin B12, which is at twice the original amount, and is packaged in a trendy, newly designed 150ml round glass bottle. It is a perfect choice for those working people who are health-conscious and need energy to perform daily tasks. Helping boost brainpower, the new drink also makes the drinkers stay fresh and manage new challenges efficiently. The product will be available in leading department stores, convenience stores and traditional shops nationwide starting March 1.
Public brand awareness will be promoted through music and sports marketing campaigns featuring football players “Jay” Chanathip Songkrasin and “Aum” Theerathon Bunmathan.
To introduce and promote this new product, the Company will follow the M-150 marketing strategy by creating public awareness, particularly through music and sports marketing campaigns, both online and offline. Together with Toon Bodyslam, “Jay Chanathip” and “Aum Theerathon”, new product presenters, will demonstrate how to lead a life of never stop moving forward in a campaign debuting the new M-150 with 2X the amount of Vitamin B12. Dubbed “A Better Me,” the campaign will appear on multiple media platforms, including TVC, music videos and out-of-home media throughout the country.
“Covid-19 has evidently changed consumers’ way of life. We understand the needs of energy drink consumers and have therefore put great efforts into developing products that meet their needs. We are confident that the new-formula M-150 will satisfy our target consumers’ needs and will expand our portfolio of energy drink products to answer those various needs. This new product will strengthen our line of energy drinks more than ever,” adds Mrs. Wannipa.
Keep updated on the M-150 on Facebook: M-150.
