One of Osotspa’s key strategies is innovating new products that serve the constantly changing needs of consumers by using new ingredients and adopting new technologies to develop premium products and differentiate the brand. This strategy includes mixing special ingredients to add value to the energy drink products, such as M-150 Black Galingale with Honey Flavor and M-150 Terpene Flavor.
M-150 Terpene Flavor is a testimony of the value-added strategy. Launched in July, the M-150 Terpene Flavor, the latest premium product of the M-150 brand, is the first terpene-flavored energy drink in Thailand. It received great feedback and its sales exceeded the sales target by 200%. This huge success was caused by product differentiation with terpene flavor which well serves the needs of the consumers who tend to be more health conscious and overwhelmed by stress and challenges. In addition to features that consumers normally seek from energy drinks, namely refreshment and energizing power, it helps bring out positive energy, good mood, and power to fight beyond the limit.
Mrs. Wannipa Bhakdibutr, Chief Executive Officer, Osotspa Public Company Limited, said, “As a leader in the energy drink market with a good understanding of consumers, the Company found that even though energy drinks have been consumed daily, there are not many options for consumers. The extra benefits of the new M-150 Terpene Flavor enable it to serve the needs of consumers and stimulate brand growth. The positive feedback of M-150 Terpene has proved the effectiveness of offering consumers a wide variety of choices.
Over the past three years, the M-150 brand has evolved constantly through introducing innovations to provide more choices for consumers and expand the portfolio to reach a new group of customers, reinforcing its leadership in the energy drink market. All new products under the M-150 brand have been well received by consumers, such as M-150 with double the amount of Vitamin B12, M-150 Black Galingale with Honey Flavor, and M-150 Terpene Flavor.
