Osotspa has built continuous growth for C-vitt brand (by House Osotspa Foods), increasing its sales and market share by tapping into young urban health-conscious consumers after utilizing Data-Driven Marketing strategies to introduce C-vitt 0% Sugar and its presenter, Krit “PP.” This movement stresses its leading position in the vitamin C drink market, while the Company expects sales to reach 4,000 million baht.
Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Public Company Limited, Thailand’s leading manufacturer and distributor of consumer products, revealed that after C-vitt Brand (by House Osotspa Foods) celebrated its 10th anniversary in Thailand and the success of recording highest market share, it has stepped up its 2022 marketing campaign to tap into the Millennial generation through utilizing Data-Driven Marketing strategies to introduce new packaging designs and new product lines. It has recently released a new product with 0% sugar, which has been well received by consumers and has expanded the market into young urban people with health awareness. This will help C-vitt achieve the 2022 sales target of 4,000 million baht, as the brand gained over 3 billion baht earlier.
C-vitt (by House Osotspa Foods) continues developing and introducing new products under the concept that promotes a Healthy Body & Mind to consumers. The latest sugar-free C-vitt is a perfect worry-free option for those health-conscious consumers while offering a unique taste and vitamin C benefits of boosting immunity, preventing from getting cold and refreshing. The new formula was released last May and the new label design being introduced in this September with the hottest singer PP- Krit Amnuaydechkorn, a representative of the new generation who pays closer attention to their health and well-being, as a presenter.
“Due to the trend towards health and wellness, especially after the COVID-19 pandemic, the vitamin C drink has rapidly gained popularity. As a result, C-vitt’s sales have increased every year. However, the Company still sees more growth opportunities, as there are new target groups to which the brand can expand further. Therefore, the brand has utilized millennium customer insights to introduce new 0% Sugar product that meets the need of the urban health-conscious new generation who is a group of consumers that are constantly increasing in number,” said Mrs. Wannipa.
