“M-150” by Osotspa has invested 200 million baht to launch the “M’s cap gives away big rewards, both points and lucky draw” campaign to boost year-end sales via both offline and online channels. The launch comes with a special promotion to redeem points for premium products along with a lucky draw to win a large bar of gold worth one million baht. The launch includes the unveiling of a new presenter, “Jazz Chuanchuen,” a well-known singer and comedian who was welcomed to the team to reinforce M-150’s brand recognition as the most favorite brand to reach all Thais.
Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Public Company Limited, said, “M-150 has constantly expressed a strong commitment to producing quality products and building positive experiences through several marketing activities to satisfy the needs of our consumers across the country. This year, M-150 is continuing to highlight the ‘For the Fighting Spirit of All Thais’ brand concept via several marketing strategies, especially idol marketing, sports marketing, and digital marketing. We also strive to increase brand awareness via both offline and online channels to strengthen our brand recognition as the most favored and widely accepted brand that is reaching Thais across all groups and solidifying M-150’s brand as the top energy drink in the minds of consumers.”
For the fourth quarter, M-150 has allocated 200 million baht to roll out the huge “M’s cap gives away big rewards, both points and lucky draw” campaign appealing to consumers along with Jazz Chuanchuen who was announced as M-150's new presenter, and best-known for his wit and humor, to penetrate the energy drink market.
The “M’s cap gives away big rewards, both points and lucky draw” campaign encourages consumers to participate via all channels. For the offline promotion, customers can exchange M-150 caps for points to redeem premium products such as Warrix’s national football team jerseys, jackets, t-shirts, helmets, and bags at stores conveniently located near them, from today until March 31, 2023. For the online promotion, customers have a chance to win a giant bar of gold by submitting the code under the M-150 bottle cap for points added to the “M Point’ official LINE account to win a bar of gold worth up to one million baht. Join the lucky draw to win gold from now until December 19, 2022. The lucky winners will be announced via the LINE Official Account: M Point.
Jazz Chuanchuen,” the latest presenter of M-150, said, “As a loyal customer, I'm delighted to have been chosen as the presenter of M-150. I’d like to thank M-150 for giving me the opportunity to join the executives and team to kick-off the M-150 market caravan along with the ‘Commando Day’ activity that will bring M-150 across all areas in the country to promote both ‘M cap gives away big rewards, both points and lucky draw’ and ‘For the Fighting Spirit of All Thais’ campaigns among retail shops and customers. M-150 is also continuing to encourage everyone to stand up for themselves and others and fight in any difficult situations, including COVID-19, to overcome any obstacles. Meanwhile, M-150 is regularly unveiling fun-filled activities so everyone has a chance to win premium products and a giant bar of gold at the end of the year. Please don’t miss out and follow-up on the range of M-150’s activities.”
Follow the “M’s cap gives away big rewards, both points and lucky draw” campaign and more details at: www.facebook.com/M150Thai/
