Osotspa Yanhee Beverage, the leading market player in the healthy drink industry, is set to seize the opportunity presented by the burgeoning healthy lifestyle trend by introducing “Yanhee Calcium Water,” a groundbreaking calcium-infused vitamin drink aimed at penetrating the untapped market segment and revolutionizing the 1,900-million-baht healthy drinking water market. This innovative drink stands out by catering to the specific requirements of health enthusiasts. Packed with numerous advantages of calcium, it also has vitamin B12 and is free of calories, sugar, and lactose. Furthermore, it presents a delightful yogurt-like flavor, making it a refreshing alternative to plain water. With its broad appeal, Yanhee Calcium Water is an ideal choice for individuals of all ages, catering to the entire family’s needs.
Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Plc. and Director of Osotspa Yanhee Beverage Co., Ltd., said, “The launch of the innovative ‘Yanhee Calcium Water’ marks the introduction of the first-ever calcium-infused vitamin drink in Thailand, catering to individuals in need of a calcium-rich alternative. The creation of ‘Yanhee Calcium Water,’ the second product from Osotspa Yanhee Beverage, represents a successful collaboration between ‘Osotspa’ and ‘Yanhee,’ which emerges from the strengths of both parties. Together, we aim to develop beverage innovations that meet the consumers’ needs in terms of healthy lifestyles. Through continuous innovations and collaborative efforts of Yanhee and Osotspa, we witnessed a remarkable growth of 37% in the market value of the Yanhee brand in the second quarter of 2022.”
“Osotspa Yanhee Beverage is ready to lead the health-conscious lifestyle trend and promote good health among Thais as we understand that consumers now prioritize buying nutritious products that come with essential vitamins. This also aligns with the consumer insights which indicate that the new generation of consumers, characterized by their active and healthy lifestyle mindset, are looking for products that can fulfill their health requirements and offer convenience, novelty, trendiness, and most importantly a delightful taste. To serve these consumer needs, we launched the exceptional ‘Yanhee Calcium Water,’ a vitamin-infused drink which is essential for the body’s growth and strength. This innovative product has never been seen before in Thailand. It will stir excitement in the Thai market and drive growth in the healthy drinking water segment, currently valued at 1,900 million baht. Our target audience includes working-age individuals and the population transitioning into an aging society who have high purchasing power, families seeking nutritious options for their children and elderly parents, urban communities, and those who are committed to maintaining their well-being,” said Mrs. Wannipa.
Dr. Supot Sumritvanitcha, Managing Director of Osotspa Yanhee Beverage Co., Ltd., said, “Calcium is a mineral that provides numerous benefits to the body, including repairing and maintaining healthy bones and teeth, regulating blood pressure levels, and supporting neuromuscular functions. However, there are some people who are in need of calcium but face challenges in obtaining it, such as the inability to consume cow's milk due to lactose intolerance, disliking milk and calcium pills, or experiencing discomfort from poorly absorbed calcium that leads to flatulence. To tackle these problems, we conducted extensive research to develop ‘Yanhee Calcium Water,’ an easy-to-drink solution that utilizes a form of calcium called GIVOCAL (Calcium Glycerophosphate), sourced from a reputable French company renowned for producing organic salt. This form of calcium is exceptionally absorbed four times more efficiently than regular calcium (Calcium Carbonate). It dissolves effectively in both the stomach and small intestine, allowing it to be easily absorbed into the bloodstream and bones, which maximizes the benefits of calcium. Each bottle of ‘Yanhee Calcium Water’ contains 200 mg of calcium, making it a suitable daily drink and a substitute for plain water. This product is ideal for families and health-conscious individuals, including those seeking to improve their calcium intake.”
“In our daily lives, it is essential to ensure an adequate intake of calcium for our bodies, regardless of age. The recommended daily intake of calcium varies depending on age and physical condition. For instance, children should aim for 800 mg, adults for 1,200 mg, and the elderly for 1,500 mg. Pregnant and lactating women should receive 1,200-1,500 mg of calcium daily. However, Thai people tend to consume foods that contain insufficient amounts of calcium. On average, the daily calcium intake among Thais is only 361 mg, which falls below the body’s actual requirements, putting 90% of Thai people at risk of developing osteoporosis. To overcome this issue, taking a calcium supplement is a viable option to prevent calcium deficiency.” said Dr. Supot.
“Yanhee Calcium Water” is now available at 7-Eleven stores in a 460 ml size and priced at 25 baht. It is enriched in calcium, phosphorus, and vitamin B12, with no sugar and 0% calories, offering a delightful yogurt flavor and aroma.
“Yanhee Calcium Water,” an innovative drink that promotes health and strong bones.
