Osotspa Public Company Limited (OSP), Thailand’s leading energy drink company, together with Osotspa Taisho Co., Ltd., the producer of premium Japanese energy drinks, is celebrating the 60th anniversary of Lipovitan-D. The brand reaffirms its commitment to standing by the Thai people as a “trusted daily energy partner,” continuing its long-standing mission to empower consumers to live life to the fullest every day.
As part of the anniversary celebrations, the brand continues its community initiative, “Lipo: Trusted Companion for Every Journey,” in collaboration with the Ministry of Transport and the Metropolitan Police Bureau. The campaign supports traffic officers’ missions and promotes road safety, facilitating travel across Bangkok and ensuring a safe return home for Thais during the Songkran holiday. Since entering the Thai market in 1965, Lipovitan-D has remained a reliable and understanding partner for Thai consumers, encouraging them to live life to the fullest every day.
Ms. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Public Company Limited, stated: “Over the past 60 years, we have continuously innovated and implemented strategic marketing efforts to keep Lipovitan close to the hearts of Thai consumers across generations. We have successfully positioned the brand as a premium yet accessible energy drink from Japan, expanding our reach to younger consumers. Our aim is for Lipovitan to be seen as a true companion. We have also developed new product variants such as ‘Lipo-Plus,’ made with natural honey, and ‘Lipo-Fine,’ a zero-sugar formula, to meet the needs of a wider range of consumers. These innovations have been very well received.”
Mr. Yasumasa Iwamoto, Chief Executive Officer of Osotspa Taisho Co., Ltd. (and Taisho Pharmaceutical Thailand Co., Ltd.), added: “The partnership between Taisho and Osotspa has played a crucial role in driving the strong and sustained growth of Lipovitan in Thailand. We are deeply grateful for the trust and support of Thai consumers, and we take great pride in being part of their everyday lives. We remain committed to enhancing our products and contributing to society through meaningful initiatives, with the goal of being a dependable companion to Thai people for many years to come.”
For the past 60 years, Lipovitan has combined trusted Japanese quality with a deep understanding of Thai consumers. As the brand enters a new decade, it remains firmly committed to delivering energy and confidence to support the Thai people—every single day.
